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Industry report

The future of virtual healthcare: Considerations for employers

If there’s one thing that almost all employers agree on, it’s that they have a responsibility to support their employees through physical and mental health challenges, pain, and stress at work. In a recent survey of plan sponsors—defined as employers that provide a health benefits package to their employees—more than 90 per cent are making this a priority.1

It’s not just employers that increasingly view virtual healthcare as an imperative, but the workforce too. Three-quarters of employees or plan members who have virtual care as part of their package say that their benefits meet their needs.2 In contrast, the same study demonstrates that only 52 per cent of employees that don’t have virtual care report the same level of satisfaction.

Moreover, 68 per cent of those with access to virtual healthcare attest that their workplace culture promotes wellbeing, while that number is just 39 per cent among those without virtual health benefits.3

Examining research collected by PMG Intelligence, Benefits Canada, and Canada Health Infoway over the past year, this report documents the trends transforming the virtual care landscape for 2023—and what they could mean for the workplace.

This industry report looks at:

  • The value of virtual healthcare as a workplace benefit
  • How virtual care can help support employee mental health
  • The growth potential of virtual pharmacies
  • Canadian trust in digital health privacy
  • How virtual care can promote a culture of wellbeing in the workplace

1 PMG Intelligence (April 18, 2023). The Changing Pharmacy and Virtual Care Landscape: An in-depth study of consumers, employers, pharmacists, and group benefits advisors in Canada. Employer / Plan Sponsor research summary, p. 5.
2 Benefits Canada (2022). 2022 Benefits Canada Healthcare Survey. Charting New Paths: The role of the workplace and health benefits plans to help navigate a post pandemic world, p. 26.
3 Benefits Canada. Charting new Paths, p. 26.

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